Negotiation and commercial advisory for founder-led brands
Structuring and negotiating partnerships, brand collaborations and retail deals with clarity, balance and commercial discipline.
Services
Hands-on support to structure and negotiate commercial agreements, including retail partnerships, brand collaborations, licensing and strategic supplier arrangements. Focused on securing favourable terms while preserving long-term relationships.
Ongoing senior commercial support for founder-led businesses, covering pricing, margin optimisation, partner negotiations and strategic decision-making, without the need for a full-time executive hire.
Advisory support to assess, structure and prioritise growth opportunities, ensuring partnerships and expansion plans are commercially sound, strategically aligned and executable.
About
The Deal Room provides negotiation-led commercial advisory to founder-led brands navigating growth, partnerships and complex commercial decisions.
I am a senior commercial leader with experience working across founder-led and growth-stage businesses, advising on partnerships, collaborations, retail agreements and wider commercial strategy.
I work with founders and leadership teams to structure and negotiate agreements with clarity, balance and commercial discipline. Engagements range from discrete deal support through to ongoing senior commercial advisory, acting as an extension of the leadership team without the need for a full-time executive hire.
My focus is on long-term value creation: protecting margin, aligning incentives and ensuring agreements are commercially robust, strategically aligned and executable.
While my background is rooted in beauty and consumer brands, I work across sectors where founders need experienced, independent commercial support at critical points of growth.
Contact
To discuss a potential engagement, please complete the form below. You can also email directly at hello@thedealroomconsulting.com